Dag Arne Braend (Senior Director Atmel MCU Tools, Atmel)

Title:  Use of microcontroller simulator models in Atmel Studio – and how to make them.

Abstract:  This presentation focuses on how use microcontroller simulator models as a part of the development process for new products, what requirements this places on the models and how to make and integrated them into the development environment.


Born in Trondheim Norway 1960 and attached M.Sc. EE, NTH, Trondheim Norway 1984.

Worked at the department of Physical electronics NTH 1985-1986 as a research assistant

Worket at Universty Hosiptal in Trondheim 1986 with Quality Control of electro medical equipment.

Worked for Metron (Norwegian start-up company later sold to Fluke) developing microcontroller based safety analyzers for medical use 1986-1991

Worked for the Konsgberg group as a project manager 1991-1999 mainly focusing on subsea navigation equipment and oceanographic monitoring

Worked for Oceanor developing the core CPU / OS platform for oceanographic buoys 1999-2000

2000 – present worked as the Director for Atmels MCU Tools Development, including Atmel Studio, programmers, debuggers & referenced designs.  Also responsible for Manufacturing and Logistics.

Click here to download the presentation slides.

Video of the presentation