Name:Mark Carey
Designation:Technical Marketing Engineer
Title:HW / SW Performance Analysis using Virtual Prototyping Technologies

With Software development dominating modern SoC development schedule and cost, validating software in hardware context has become a centrepiece of SoC Design and Verification flow. Virtual prototyping solutions are revolutionizing embedded platform-based designs by offering a tightly coupled HW/SW debug, functional verification and performance analysis capabilities that are changing the traditional design paradigm. These include observing the behaviour of the platform’s software in a non-intrusive manner (without introducing any observation effects), and providing a continuous flow from ESL to RTL.

This session will illustrate the level of control, visibility and analysis capabilities available on a “pure” and “hybrid” virtual prototypes to meet the SoC functionality and performance goals.

Mark started his career at Mentor Graphics as a software developer before moving into a technical marketing position within the Embedded Software division. Mark has experience and expertise in several areas including HDL Design, Requirement Management and Virtual Prototyping. Mark holds a BSc in Software Engineering from De Montfort University, Leicester, UK.


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