As the technology grows day-by-day, there is increase in the customer’s expectations. With the help of agile methodology, the customers’ expectations can be adequately met. The main challenges faced by companies in software industry are time-to-market and to become a preferred choice for customers. Since the aim is to make a digital impact, the companies are trying to make more appealing products. UX testing helps to understand whether the products are meeting customers’ expectations. This article shows how important is ux testing in the software industry and how agile helps to improve customer experience.

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