Building a Successful Website
Gaining success in the online world is not that simple. Most of us believe that content and popularity of websites are the only factors, which are responsible for the success of our sites. But beyond that, even more, important is speed and user experience.
Sometimes due to technical reasons, a website may become slow. When such issues persist, users will see incomplete or blank pages. Such a situation is annoying for web users, and they may turn towards your competitor websites. It’s even worse for the ecommerce, as every lost prospect is a lost sale.
People who spend time online have high expectations. They anticipate websites and online applications to load at lightning speed. Businesses need to show the perception of a successful website to make an excellent first impression on their online users.
Previously, a competitive edge was gained through quality of content and superiority of the product. Now, speed and user experience has been added to the mix.
Top 5 Reasons Why Performance Monitoring is Useful:
There is no doubt that monitoring of web page load times is a must have for successful businesses. You can’t drive with closed eyes, and the same is true for performance monitoring. If you don’t keep many eyes on different metrics 24 / 7, odds are high that a disaster is imminent.
#1 Company Reputation
There are thousands of websites in every segment and niche. From the marketing perspective, the most important thing is the image of the company. Additionally, your customer journey and experience play a huge role. Without a solid reputation and exceptional user experience, companies find it difficult to compete. It takes years to make the image of the company but only a few minutes to destroy it. Slow, lagging and frequently crashing websites can destroy the image of the company in no time. Performance monitoring is essential to prevent the errors and maintain the image of the company
#2 Better Customer Satisfaction
You need a high customer satisfaction index to thrive in the market for the long term. The best source of new business is a referral or a positive review from a satisfied customer. As per Forrester Research, almost 71 % of buyers read reviews before shopping online. So, when you give a great user experience, customers will write kind feedback about your company and as a result, you get more customers. A performance monitoring solution helps the company to get more favourable reviews. It will help you determine slowness issues and improve the user experience. It also helps to find user experience issues early, so that you can fix them even before you get user complaints.
#3 More Sales
A downtime of even a few hours can affect the sales of the company drastically. If you are an e-commerce website owner, you know that maintaining the sales trend of an e-commerce website is not an easy task. Outstanding user experience is the shortcut to standout in the market. The slowness of even a few seconds can lead the customer to abandon websites, and those issues affect the sales of the company. E-commerce websites must become more conscious of the performance of their website so that these downtimes are minimal, and they can maintain and increase their sales trends.
#4 Better Search Engine Ranking
Search engines are a very appreciated development, but there are also some flipsides from a business perspective. Obviously, those huge players make good money with indexing websites, ranking and delivering search results to their users. Performance optimized websites have a better ranking. According to research, almost 90% of the websites get found through search engines. If your site is not ranked high on search engines, it will not appear on top, and you lose out on free traffic. Search engine providers came up with some rules concerning the ranking of their search results. Several months ago, they also added speed as one of their rank impacting factors. Businesses which optimize their website for best ranking in search engines should therefore also invest in continuous performance monitoring and optimization.
#5 Improve Reliability
An average website consists of more than 200 services and 80 servers, and reliability issues can impact each of those components. The range goes from infrastructure related problems such as not enough disk space to misconfiguration or software defects.
Your end users won’t care about the reason for outages or slowdowns. They expect an up and running application with pages loading at high speed. Web performance monitoring is a critical resource for websites of all sorts because it provides the true end-user perception of your services and gives businesses valuable insights into problem spots.
Performance Testing with T&VS
The T&VS Performance Testing Service is an innovative approach to evaluate how a system performs in terms of responsiveness and stability under a particular workload. T&VS has a proven track record of delivering performance / load / stress testing for a number of large organisations and key projects, creating a wealth of expertise and experience. T&VS will ensure you implement and deliver the right performance testing approach to help you meet your objectives and business demands.